KFC Firelog Cabin
So, what’s the story?
Every year, KFC launches a holiday product called the KFC Firelog— an Envirolog for your fireplace that smells like fried chicken. In 2021, the Firelog came back for its fourth consecutive year. A massive hit for KFC, every year the log sells out within minutes via Walmart.com, making it a fan favorite among fast-food fans.
What did we do?
To keep this modern holiday tradition going, we partnered Envirolog to make some improvements to the log and redesigned the packaging to highlight these changes.
Wait, what’s that little QR code on the back?
In addition to promoting it on social, we launched a Firelog Cabin Giveaway for our KFC fanatics. When you scan the QR code on the back of a Firelog, you can enter to win a sweepstakes for a luxury log cabin getaway in Louisville, Kentucky! The winners get an all expense paid vacation in the Firelog Cabin, decked out with holiday themed KFC decor. Not only that, you get a special 5-course meal prepared by KFC’s head chef, Chris Scott!
That’s so cool! Did you actually get to go to the cabin?
Yep! Our KFC creative team got to spend a weekend in the cabin to art direct a holiday themed photoshoot, along with famous Kentucky photography, Dan Dry.