One of the biggest social issues that concerns me is the lack of diverse representation in the media, in organizations and in the workplace. Often times, organizations or companies boast about being “diverse”, while only having a small percentage of minority groups— women, people of color, LGBTQ+ people— in the organization.
With this campaign, I’m looking to create awareness to the general public for this issue, by using something everyone can relate to: snack foods. Specifically, snacks that typically come in various colors of the rainbow. By showing these colorful snacks in only one color, it provides an analogy for the lack of true diversity in media and in the workplace.